We’re delighted to announce that Villa Perks, our new partnership with Aston Villa Football Club, is now live.

Created for Aston Villa Season Ticket Holders and Members, Villa Perks gives eligible supporters access to a range of exclusive rewards, offers and benefits, providing even more reasons to feel connected to the Club they love.

Discover Villa Perks here.

Football is about so much more than what happens on the pitch. It’s about passion, belonging and a connection that brings people together through generations. For supporters, loyalty to their Club runs deep, through the highs, the lows and everything in between.

Recognising and rewarding that loyalty is an important part of building lasting relationships with fans. Villa Perks gives Aston Villa another way to thank its supporters, make them feel valued and strengthen their connection with the Club beyond matchday.

At TSMG, we’ve managed the project end to end, creating a bespoke loyalty platform and delivering the rewards and benefits that form the heart of the proposition. From bringing the concept to life through to platform delivery and the development of the rewards offering, we’ve worked closely with Aston Villa to create an experience designed around the Club and its supporters.

Our partnership doesn’t stop at launch. We’ll continue to manage and support Villa Perks on an ongoing basis, helping the programme evolve, introducing new opportunities and ensuring it continues to deliver value for both the Club and its eligible supporters.

We’re incredibly proud to be working with Aston Villa on a proposition that recognises the passion of its fanbase and gives something meaningful back. With Villa Perks now live, we’re looking forward to seeing the programme grow and continuing to build on what we’ve created together.

Up the Villa! ⚽💜💙