Privacy Policy

The Super Marketing Group Limited is committed to keeping your information secure and take the privacy of all data extremely seriously. We are an ICO registered company and our entry on the register can be viewed here.

This Privacy Notice has been designed to explain how and why we collect, use, store and delete data as well as how long it is kept for and if any third parties are involved. Your rights will also be clarified. This Privacy Policy applies to all websites and apps operated by The Super Marketing Group Limited.

The Super Marketing Group support brands to build relationships with customers by creating bespoke experiences that motivate behaviour and reward loyalty. By submitting details with The Super Marketing Group.

By providing your information to The Super Marketing Group, you acknowledge and consent to us collecting, using, processing, and sharing your personal information in accordance with this Privacy Policy and on our site via the cookies settings to control cookie consent. You can choose not to provide certain information, however, any data you do not share with us could prevent you from using the service or limit the features available to you.

For the purpose of the Data Protection Legislation, the data controller is The Super Marketing Group Limited of 124 Finchley Road, London, England, NW3 5JS. The data subject is the individual whose data is being processed.

Should you have any queries regarding your data, please contact the Data Protection Officer on [email protected] or call our office at 0330 174 1435.

This Privacy Notice Covers

  1. How we collect your personal data
  2. What personal data we collect
  3. Our legal basis for processing
  4. How we use this personal data
  5. How we store your data
  6. How long we keep your data
  7. Who your data is shared with
  8. Data Transfers
  9. How we delete your data
  10. Your rights as a data subject
  11. Complaints
  12. Subject Access Request
  13. Links to other websites
  14. Changes to our Privacy Policy
  15. Contact Information

How We Collect Your Personal Data

We can collect your personal data through the following communication channels:

  • Booking form, contact form, online chat, survey, review
    • The data collected through a booking form, contact form, online chat, survey, or review will be provided by the data subject with consent.
  • Telephone, email, social media, postal
    • The data collected through Telephone, email, social media, postal will be placed into our system through our booking form. The data subject will be informed of processing data as well as sent an email or letter to identify the storing and processing of data as well as their rights.
  • The data collected through cookies is available to view and control via the settings available on our site.
  • Through a third-party company/advertisement campaign
    • The data we collect through external companies will be stored with those companies or securely in our internal system, in one location as identified in our procedures.
    • You may authorise a partner of The Super Marketing Group To transfer information to us to authenticate and register you in order to receive the access to the service.
    • We may contact you with a request for more information or for product or service promotion.

What Personal Data We Collect

The Super Marketing Group may collect the following personal data:

  • Title
  • Name
  • Contact Email Address and/or telephone number
  • How you heard about us (for Marketing Analysis Purposes)
  • Feedback
  • Recommendations
  • Company details for set up

Please note, personal data is defined as any data that can identify an individual.

Following the of any products or service, we may request for feedback. The feedback is not anonymous. We may contact you using the personal information provided.

Emails and/or texts may be sent using a third-party service, of which, the company will be prohibited from using your personal information for any other reason.

The Super Marketing Group may offer a referral service.

The data collected through our websites and social media with the use of cookies includes google analytics, google remarketing, Facebook pixels, demographic data and browsing patterns. We also automatically receive your IP address (which identifies the computer or device that you use to access the Sites); the time and date of your visit; browser; operating system; internet connection details; to monitor Website traffic as well as a breakdown of your journey through our Sites.

For more information on the cookies we use, please see our cookies settings to control consent.

You can refuse to provide any information. However, if you do refuse to provide information that is necessary for us to handle your query or request, we may not be able to fulfil it.

We may use services such as Facebook to serve tailored advertisements to you about the company, its products, or services. The delivery of other company’s products or services may occur. When clicking on banners or through to other companies, we allow them to use their own cookies and may share something information you have given to us, however, this does not affect your rights.

We may use analytic or advertising platforms or services that allow us to enable you to receive personalised ads. As a result, your details may be saved on a remarketing list. We have the ability to disable advertising features if you do not want to receive personalised ads.

When the data subject is an applicant for a vacant or not vacant role, the data we collect will include the information on your CV/Cover Letter including name, contact information and previous and/or current education and/or work experience. We may ask for additional information within a form of a survey. If CVs are downloaded, they are all stored in one place and dated the download date. Successful applicants will need to provide NI number, Tax code, Student Finance plan (if applicable), Bank details, full address, and emergency contact information etc.

Our Legal Basis For Processing

The legal ground we are processing your personal data on is to perform a proposal or contract with you. We collect, use, and process your information to provide you with the services, tailor the service, develop new services and for marketing purposes.

We do not generally rely on consent as a lawful basis for processing your personal data, but you have the right to withdraw consent to marketing at any time by contacting us.

All information collected and processed will be relevant to your interest or to supply you with the right information regarding new products, services, or documentation etc.

Calls may be recorded for monitoring and training purposes. If a call is being recorded it will be stated at the beginning of the call. All emails and/or texts will be stored.

We will only process data for the purpose of providing an individual with the most relevant information, products, or services. Should our purpose for processing your data change, you will be notified.

How We Use This Personal Data

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • To identify you as an interested customer
  • To improve our products and services
  • To communicate regarding requests
  • For marketing purposes including sharing feedback
  • To communicate with you about your account, further products or services that are available to you
  • To ensure the functionality of the website
  • To ensure you receive information regarding the most relevant products, services, and special offers
  • To ensure members receive all information and access with regards to their membership/purchase and updates on our legal, regulatory, or operational obligations when necessary
  • To meet research and product/development needs to improve the user experience, rewards, discounts, and membership
  • To analyse the use of the service and tailor content including the product advertisement services available, advertising and prices
  • To resolve issues and queries
  • Contacting you from time to time for market research purposes. We may contact you by email, phone, fax, or mail. We may use the information to customise our websites according to your interests.
  • To build up marketing profiles, to aid strategic development, to manage our relationship with advertisers and to audit usage of the sites.
  • To personalise the experience including target marketing and membership.
  • Additional information may be collected from you.
  • Prevent, detect, investigate, and respond to fraud, unauthorised access/use of the Services, breaches of terms and policies, or other wrongful behaviour.
  • Comply with any procedures, laws, and regulations which apply to us, including those that set retention periods.

In order to ensure all products and services are available to you, we will share certain information with the third-parties. You can request for us not to do so, however, any data you do not share with us could prevent you from using the service or limit the features available to you.

The services we offer may have links to third-party websites or apps. If you are directed to a partner or third-party website from our website, it may automatically populate some information from your account. By submitting this data and any further data they request your data will be governed by their privacy statement/policy. This will also apply for any cookies they have on their website. We advise that you should read their privacy policy and site cookies setting before submitting any data or agreeing to any cookies. We do not take any responsibility for the practices of the third-party sites you click through to.

Our services may offer the ability to interact with social plugins allowing us and/or the social network site to receive data from or about you. Your use of the social plugins it to your own discretion and you use of these plugins would be subject to their sites privacy policy. As with third parties, we have no control over the information that is collected, stored, or used by social network plugins and do not take any responsibility for the practices of the sites.

We may sell, distribute, or lease your personal information to third parties unless we do not have your permission or are required by law to do so. We may use your personal information to send you promotional information about ourselves or third parties which we think you may find interesting if you tell us that you wish this to happen.

You can revoke your consent at any time by sending your written requests via email or post.

How We Store Your Data

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect.

Our building safeguarding includes outer building intercom and key only access as well as internal policies to ensure infrastructure and data is secure.

Our electronic safeguarding includes secure passcodes on all Devices, Firewall and Antivirus across all Devices, as well as regular systems and site maintenance to ensure we meet baseline security standards set out by Cyber Essentials.

All data is stored in the EU. our server is backed up twice a day. Some back-ups may be stored in the US.

Details from a form or website are downloaded by a team leader or HQ, they are all stored in an orderly manner and dated with the download date. Otherwise, they will remain on the website/CRM.

Emails, calls, and call recordings may be processed through external suppliers.

Email Addresses

All emails, both those who have consented to receive emails and those who have not (or those who have unsubscribed) are stored in an external mailing software and our internal system. For more information about the mailing software’s we may use, please contact us on 0330 174 1435.

Email addresses are kept on our email marketing database so that we can keep a track of the status of the email as well as send emails to those who have consented to receive emails i.e., by subscribing to our mailing list. If you no longer wish to receive our emails, your email address will be kept in our systems in the form of a blacklist so that we do not contact you in the future.

You can revoke consent at any time by clicking the unsubscribe button.

How Long We Keep Your Data

We will keep your personal data on our records for an ongoing period for the reasons mentioned above. If you no longer want us to keep your personal data, it is your right to request for its removal at any time, providing you have a legitimate reason.

CVs are kept ongoing. Successful applicants will provide further details which are disposed of after 5 years excluding information needed for referencing purposes.

Who Your Data Is Shared With

Your personal data could be shared with third-parties in order for you to fulfil a request only. It will not be accessible to any unauthorised persons willingly.

We may share your information with other companies under common ownership or control with The Super Marketing Group These companies use your information as described in this Privacy Policy.

In order to complete a purchase, we share information about you as a purchaser with third party payment platform. This sharing of information is to fulfil the purchase and can include full name, email address, telephone number, billing address. The further details they hold is the card details that only they hold. The information shared with them is subject to their Privacy Policy.

We may allow advertisers to choose the types of users who will see their advertisements or promotional offers based on the data we have about you, this information shared would be non-identifiable data. As part of the service, you may be required to click on a third-party link. If you click onto any advertisements or links, we may share the further data including identifiable data. The information shared with them is subject to their Privacy Policy.

We may choose to buy or sell assets and may share or transfer user information (including identifiable data) in connection with the evaluation of and entry into transactions or as part of the service. Your information could be part of the assets transferred or acquired by a third party if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control.

Data Transfers

All of our data is the process and stored in the UK only. Should this change, you will be updated immediately. Data may be pulled from your account to populate forms in websites you click onto from our site. This is done securely. You will be subject to the third-party’s Privacy Policy when submitting any information outside of our Websites and Applications. We strongly advise you to read all Third-Party’s Privacy Policy and cookies settings.

How We Delete Your Data

In certain circumstances, you have the right to have your data deleted or ‘forgotten’. In order to delete your personal data from our records, you must request either verbally or in writing. Once we have received this, we will confirm that the request is to be put forward to the DPO for Approval. The DPO will consider the deletion and ensure it will not affect any other data subject. If it is, the request will be rejected. Should the data not affect a further data subject, it is confirmed for deletion. All data will be deleted within this request excluding the email address. This will be placed on a blacklist for our records.

Data is deleted manually from all databases at the stated time. Our backup servers are updated automatically daily, and this is when the backup servers will also have the data deleted.

Your Rights As A Data Subject

The GDPR provides the following rights for individuals.

  1. The right to be informed
    You have the right to be given information on how and why your personal data is being processed, such as this Privacy Notice. You are entitled to request this information both before and after providing consent to us, free of charge.
  2. The right of access
    You have the right to access your personal data at any time (this is called a Subject Access Request). You are entitled to receive confirmation that your data is being processed, have access to your personal data and information on how and why your data is processed. This right allows you to be aware of and confirm that we are processing your data legitimately.
  3. The right to rectification
    You have the right to have your personal data amended if it is inaccurate or incomplete. It is your right to have your request for rectification responded to within a month.
  4. The right to erasure (the right to be forgotten)
    You have the right to request the deletion or removal of your personal data, but only where there is no persuasive reason for its continued processing. For example, you may request to have your data deleted/removed if your personal data is no longer necessary for the purpose it was originally collected/processed.
  5. The right to restrict processing
    You have the right to stop your personal data from being processed any further. This means that we are able to store your personal data, but not process it. We shall keep just enough information about you to make sure we can keep your restriction in place from this point on.
  6. The right to data portability
    This right only applies to personal data you give to a controller (anyone who determines the reasons and ways of processing personal data), where your personal data is being processed because you have given consent or for the performance of a contract and when processing is carried out automatically.
  7. The right to object
    You have the right to object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling), direct marketing (including profiling) and processing for purposes of scientific/historical research and statistics.
  8. Rights in relation to automated decision making and profiling
    You have the right to request for reconsideration of your applications or request should a decision be made through an automated process.

The information above has been sourced from the Information Commissioner’s Office (ICO). For their full guide to rights for individuals under the GDPR, please visit:

For any requests, please leave a message on 0330 174 1435, email us at [email protected] or send us a letter The Super Marketing Group, 24 Finchley Road, London, NW3 5JS.

Marketing Communication

We may contact you with regards to special promotions or offers from our products or services or a third party. For electronic promotional offers received via email you can opt-out of the marketing communications you can use the unsubscribe options at the bottom of each email or contact our concierge team on 0330 174 1435.

We may also contact you for marketing purposes via text message. Should you wish to opt-out of receiving text alerts you can follow the instructions provided in those messages or reply “STOP”.

Push notifications may be sent through our applications. We may also use the location of your device. You can stop these by adjusting your setting sin your mobile device.

You can opt-out of certain web beacons and cookies by amending your browser settings, further information of this can be found on our site cookies settings.


If you have a complaint about the way your personal data is being processed or for any other reason relating to your personal data, you have the right to lodge a complaint with a supervisory authority.

The supervisory authority is the Information Commissioner’s Office, you can contact them on 0303 123 1113 or via their other methods of communication:

Subject Access Requests

As per your right of access, you are entitled to request to see your personal data that is stored in our records. In order to do this, you must send us your request in writing, so that we may be able to tell you whether any of your personal data is being processed, provide you with a description of your personal data, the reasons for which it is being processed and whether it will be shared with any other party. You will also be given a copy of this information and the details of where it is available.

Please see our Subject Access Request process for requested access to data.

The information provided within the Data subject access request is different depending on the data we have on you. However, we will happily provide you with all the information excluding internal notes for chasing individuals on pending matters. This can include but is not limited to:

  • Title
  • Name
  • Contact Email Address and/or telephone number
  • How you heard about us (for Marketing Analysis Purposes)
  • Feedback
  • Recommendations
  • Company details for set up

If you wish to use our Subject Access Request Form to make your request, please contact us at [email protected] or call our office at 0330 174 1435.

Links To Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Notice. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes To Our Privacy Policy

This Policy may be updated from to reflect changes for legal, regulatory, or operational purposes. We encourage you to periodically review this page for the latest information on our privacy practices.

If there are any material changes to this Policy, you will be notified. If we are required by law to do so, we will seek your consent prior to those material changes becoming effective.

If you do not accept any changes made to this Policy, please discontinue the use of the Websites, applications, and the Service. You will need to contact us to discontinue any memberships or pending product/service you have with us. You may also be required to return anything sent to you in the post.

How To Contact Us

We are happy to assist you with any request you may have.

The Super Marketing Group
24 Finchley Road
Email: [email protected]
Telephone: 0330 174 1435