Increasing Call Centre Profit Margins
For a free consultation about using The Super Marketing Group's products to increase your call centre's profit margins, we can offer advice and solutions. [...]
Calculating Your Customer Retention Rate (And Other Key Metrics!)
Any business that wants to find success and short-term and long-term security needs to keep a close eye on key metrics, including their customer [...]
Keeping Subscription Customers Happy
Creating a buzz around a service that drives subscription numbers is one thing; keeping subscription customers happy beyond the short term is an entirely [...]
Press Release: The Super Marketing Group Launches Super Travel Club
London, UK, 17th of December 2021 – The Super Marketing Group, a leading supplier of loyalty marketing and subscription solutions, is pleased to announce the launch of [...]
Turning One-Time Seasonal Buyers Into Repeat Customers
With customer volumes increasing for Christmas, this is THE time for brands to make the most of the uplift in business and use the [...]
Top 10 Checklist For Your Loyalty Marketing Program
Enhancing your company’s brand experience, building loyalty, and retaining your customers are vital components of any thriving business. Research shows that increasing retention by 5% [...]
What Drives Emotional Loyalty In Marketing?
Motivating customer loyalty is a highly desirable action for any company that offers a service or product. Often, it is customer loyalty that influences [...]
Personalised Loyalty Programs Are The Future Of B2C Marketing
Loyalty programs thrive or die on understanding what customers are looking for, why they come back, and where they will likely go next. Failure [...]
Loyalty Marketing For Insurance Companies
The insurance industry is notoriously driven by price, with consumers rarely considering features and benefits when making purchasing decisions. While cost management requires relentless [...]
Loyalty Marketing For Sporting Clubs
Sporting club fans used to be loyal to their team to the end. The passion they felt for a team may have been passed [...]