Personalised Loyalty Programs Are The Future Of B2C Marketing
Loyalty programs thrive or die on understanding what customers are looking for, why they come back, and where they will likely go next. Failure [...]
Loyalty Marketing For Insurance Companies
The insurance industry is notoriously driven by price, with consumers rarely considering features and benefits when making purchasing decisions. While cost management requires relentless [...]
Loyalty Marketing For Sporting Clubs
Sporting club fans used to be loyal to their team to the end. The passion they felt for a team may have been passed [...]
Press Release: The Super Marketing Group Powers New Gala Bingo Customer Loyalty Programme
London, UK, 20th of May 2021 - The Super Marketing Group a leading supplier of loyalty marketing and subscription solutions, is pleased to announce [...]
Effective Call Centre Upselling
Call centre agents speak to thousands of customers daily, and with each interaction comes opportunity. While their primary purpose may be to successfully resolve [...]
What Employees Really Want From An Employee Rewards And Recognition Program
It is undeniably a challenge for businesses to attract and retain the best talent from a pool of job-savvy professionals. While it is right [...]
Incentivising Customer Retention
Customer retention is critical for the survival of every brand. To retain customers successfully, businesses need to keep their brand fresh in the customer's [...]
Leveraging Black Friday To Build Customer Loyalty
Black Friday sales have become a boon for online and in-store retailers, with many seeing the date as the start of the 'Golden Quarter' [...]